Twenty-Five

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It’s what a man’s like underneath that counts

1970s by Lyle & Scott
The Advertising Archives

You don’t get more ’70s than the ‘Y-Front’ ad by Lyle & Scott. The Y-fronts of course speak for themselves; huge and high-rise, they are psychedelic swirls in the ’70s staples — red, gold and purple. Red is picked out throughout the ad’s composition, drawing us to the red oh so chic carnations, wine glasses (two of course, from the night before) and the casually discarded platforms. Yes, discarded red patent platforms, from our newspaper reading, handsome and typical man; how times have changed. Historically this is a brilliant image — furniture worthy of the V&A with clean white lines, a graduated room divide, cube storage and a large tulip lamp.  Each frame the model perfectly – drawing us back to his snazzy pants and taking us wonderfully back in time.

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